Empower your workforce with Microsoft Copilot: Marketing
Microsoft Learn
Last updated October 6, 2026
Empower your workforce with Microsoft Copilot: Marketing is a free Microsoft Learn module that applies Copilot and four agents to two marketing scenarios: a product launch built on market research, and a new regional campaign. The first exercise builds a Market Research Agent with Agent Builder, uses it to pull market intelligence together, asks the Analyst agent for strategic recommendations and turns them into a launch campaign plan in Loop. The second consolidates several market reports in Word, analyzes marketing performance data in Excel, generates campaign concepts with the Idea Coach agent and drafts promotional announcements with the Writing Coach agent. It is part of Microsoft's Empower your workforce with Microsoft Copilot learning path and ends with its own assessment. The exercises are done in your own Microsoft 365 environment. Some tasks need a Microsoft 365 Copilot license, and which agent features are available depends on the licenses and admin settings in place.
What you'll learn
- Building a Market Research Agent with Agent Builder and using it to pull market intelligence together
- Generating strategic marketing recommendations with the Analyst agent
- Creating a launch campaign plan in Loop
- Consolidating several market reports in Word and analyzing marketing performance data in Excel
- Developing campaign concepts with the Idea Coach agent
- Drafting promotional announcements with the Writing Coach agent
Frequently asked questions about Empower your workforce with Microsoft Copilot: Marketing
Who is Empower your workforce with Microsoft Copilot: Marketing for?
Marketers and campaign managers who want to use Microsoft 365 Copilot and its agents for market research, campaign planning, performance analysis and promotional writing.
Is Empower your workforce with Microsoft Copilot: Marketing free?
Yes — Empower your workforce with Microsoft Copilot: Marketing is free to take. Some tasks need a Microsoft 365 Copilot license, which is sold separately.
What are the prerequisites for Empower your workforce with Microsoft Copilot: Marketing?
Access to Microsoft Copilot and the Microsoft 365 apps used in the exercises. No coding required.
Why we suggest this course
Five of its eight tasks use agents, so it suits a marketer who wants practice with them. The first task builds a Market Research Agent and the second puts it to work; three later tasks use Microsoft's ready-made Analyst, Idea Coach and Writing Coach agents for recommendations, concepts and copy. The remaining tasks use Copilot in Loop, Word and Excel. The longest single task, an hour with the Analyst agent, is spent turning research into strategic recommendations.