AI in Sports
Founderz (with GSIC & Microsoft)
Last updated July 26, 2026
AI in Sports is a six-module, self-paced online program from Founderz — a Microsoft Training Services Partner — built in collaboration with the Global Sports Innovation Center powered by Microsoft (GSIC) and Microsoft itself. Across roughly three months of on-demand lessons (no exams, no fixed schedule) plus optional weekly live sessions, it covers AI foundations and machine learning in a sports context, generative AI tools, data visualization in Power BI, AI ethics and IP, fan engagement and smart-venue technology, and innovation trends — each grounded in named case studies from LaLiga, ONE Championship, and FIFPRO. Instructors include Javier Tebas, President of LaLiga, and Miguel Ángel Leal Góngora, LaLiga's CTO and Chief Innovation Officer, alongside Founderz, Microsoft, and GSIC staff. Certified access runs 12 months.
What you'll learn
- Foundations of AI in sports and machine learning, with LaLiga and ONE Championship case studies
- Generative AI for sports work: prompt engineering, Copilot with GPT-4 and Designer, a live-subtitling case study
- AI data visualization and Power BI: preparing data, building visuals, DAX expressions
- Ethics, IP, and responsible AI in a sports context
- Fan engagement and smart venues: content personalization, sentiment analysis, venue security
- Innovation beyond AI: patenting AI inventions, predictive modeling, a FIFPRO case study
Frequently asked questions about AI in Sports
Who is AI in Sports for?
Professionals working in or around the sports industry — clubs, leagues, venues, sports media, and sports tech — who want AI applied specifically to sports business problems.
Is AI in Sports free?
No — AI in Sports is a paid course.
What are the prerequisites for AI in Sports?
None stated. Designed for sports-industry professionals and enthusiasts; no coding or technical background required.
Does AI in Sports offer a certificate?
Yes. A digital certificate co-branded GSIC (Global Sports Innovation Center powered by Microsoft) and Microsoft, earned on completion.
Why we suggest this course
A genuine industry-vertical AI course, not a generic AI primer with a sports label stuck on — the case studies (LaLiga, ONE Championship, FIFPRO) and instructors (LaLiga's own president and CTO) are specific to the sports business, and the syllabus covers real operational ground from performance analytics to fan engagement to venue security. One thing to know: it's a three-month program rather than a short course, so it asks for sustained time, and every example is pitched at the sports industry — that focus is the point, but it means the material lands best if that's the world you work in.